“What should I ask for when looking for email campaign services and software tools?” The internet has given new opportunities for business owners to reach their customers. By using email marketing, businesses can build awesome relationships with customers. At first, in the early days of the web, it wasn’t as easy as it is today. Instead of becoming a programmer and doing everything yourself, you can now get email campaign services and software tools to do all the hard work at a nominal monthly fee. But before we get into what to ask for; let’s look at the benefits and why you’d want to consider email campaign services and software tools for your business.
Everybody using the internet today has an e-mail address if they want to enjoy the many benefits of web or social websites such as Facebook, Twitter, etc. That means collecting e-mail addresses means a direct opportunity to market to that specific person for free. In the old days, the equivalent would have been a business owner get’s the name and address of a customer and once in a while he’d send a paper mail out at the cost of printing plus postage. Let’s say he had 1000 target prospect that has already shown an interest in his business at a cost of $1. That means $1,000 just in marketing budget. Let’s look at today’s scenario, the same business owner pays roughly $20 per month, he’s got the same list of people with their e-mail addresses, now he can deliver valuable content in his newsletter multiple times a week straight to their e-mail inbox and periodically once a week send an offer.
In that one month he sent 12,000 e-mails to the same list. Two thirds of those e-mail where about a great newsletter with content and the other third was a call to action. And all that for $20! He’s also well recognised by his audience and his messages are well received. Essentially you get repeat customers to come back for free every time you push the send button. One of the first things you want your email campaign services and software tools to do for you is have the autoresponder capability built in your back office. The autoresponder sequence is a series of pre-written messages delivered to your audience over the period of months. Those series will keep you in touch and build rapport by building value. Example: You can have your welcome message sent on day 0. Your second message could be a tip about what you do sent in your welcome message. Your third message could be another tip sent on day 2 and so forth.
As soon as someone enters their e-mail address, they would fall under that series; which leads to my second thing. Opt-in pages, you want your email campaign services and software tools to automate the process of opt-in, and unsubscribe requests. In the past, you had to manually collect e-mails, enter them in the database and for every unsubscribe, you had to go into your database and manually remove them. Now all that can be done automatically. Customer support and training. It’s not enough to just get the email campaign services and software tools anymore. You want the full value of trainings the companies offer. After all, they are in business to make your life easier and they are experts on the subject, so make sure they offer that for free. The support is also important because as a business owner, you don’t want to spend the time to figure out what the problems are, you’re paying for a service so having access to live phone support or live chat is an absolute thing to consider.
Email deliverability is another overlooked item. If the email company you’re using has been marked as “spammy” then they will appear on ISP (Internet Service Provider) black lists, which means your e-mail will never get delivered in the inbox but instead be blocked by your e-mail provider. To put things in perspective you got to understand this. You have an inbox folder to get e-mails, if the message looks spammy it will go into your junk mail but if the sender of the e-mail has been blacklisted, anything they send will be filtered out by your ISP before it even reaches your junk mail. It’s like another added protection for users. Look for simplicity and easy editor. With WYSIWYG (what you see is what you get) editors, you don’t need to be learning the HTML coding to make your e-mails look professional.
With a simple click of a button you can customize text, color, fonts, etc. just like a word editor. You also want to able to segment your list and track the open rates and click through rates which mean filter it out by additional fields. Say you’re a sightseer and are going on tour; you can target all your subscribers from one city and let them know that you’ll be there and they can get tickets.
This is a perfect example of segmenting your list and targeting. Then you can see how many people opened your e-mail and how many people purchased ticket giving you hard numbers to make precise estimations on your next city. There are many other factors that you can look at also but save you the time here are a few of my personal favorite companies.
Aweber is by all means one the best of the best in my opinion. It’s been an industry leader for a very long time and I’ve seen them grow since 1998. They are very honorable, have excellent training, services and I personally recommend them to all my business friends who need to build their list. Get Response is another one up there; they also have awesome training and have been around for a long time also. Both Aweber and Get Response are integrated in many shopping cart solutions. If you are into network marketing, multi level marketing, then my recommendations goes to MLSP. Not only to they offer the autoresponder for their members but they also come up with 30 pre-written message sequences which makes it a simple push button solution to build relationship with your leads. With the Internet continuously expanding, it is very true that the potential for business is limitless. Email promotion offers a whole new way to obtain new customers. Using the above suggestions will assist you in finding your email campaign services and software tools. What about you, why are looking into email campaign services and software tools?