Today I’m going to share six email marketing tips and best practices for when to send email and a few more golden nuggets.
So email marketing can be highly effective or highly ineffective depending on how you execute. So let’s talk about some tips about how you can execute effectively so you can crush it with your campaigns.
Tip one, and this is important for anything, but always start with value. Make sure you’re delivering value with every email that you send. The recipient should see value in these emails because if they don’t, what’s going to happen is, they’re going to unsubscribe or worse yet, they’re going to mark it as spam. So make sure that every email delivers some kind of value to that user and they should also know who you are. If they get an email and they don’t know necessarily who it’s from, they’re probably going to unsubscribe or hit spam, and you want to avoid that.
So they should know who you are and they should see value in every email. If you start there, you’re always going to find success.
Tip two is to keep it short and sweet. Keep it simple. A lot of people are looking at their emails on their phones, so make sure the email looks good on the phone. What we recommend is a nice hero banner with your main call to action and then just little blurps in the email with headlines that link to more information, link to your website, link to your landing pages, to your social sites.
But keep it brief in the email. You shouldn’t really have more than probably 100 words worth of content. So stick to the wow lines, we call it, throughout the email. And start it off with a real nice hero image design that catches your eye and make sure that its mobile friendly so that that can shrink down on the mobile phones, still be readable and look good.
Tip three is to think about your subject line. Subject line is what people see initially. This is really what’s going to entice them to open the email or not. So make sure that it’s a catchy subject line. And also keep it short. You want to keep it from 30 to 50 characters or so. And the reason being is, because on mobile phones, where most people are checking their email, that’s about all the real estate that you have. More than that, it kind of truncates the subject line so they can’t read the rest of it.
So put the meat of your subject line in that first 30 to 50 characters and have it catchy so that they’re enticed to actually open the email and see what you’ve got. Create curiosity.
Tip number four for your email marketing is, the best days to send. Studies show that the best day is Tuesday. The second best day is Thursday. And the third best day is Wednesday. So I think we have a theme going here, it’s the middle of the week. Tuesday, Wednesday or Thursday are the best days to send where people open emails and engage at the highest rate.
Tip number five, depending on your audience, there’s better times to send. And so think about it this way, if you serve a B2B audience, the best time to send is actually six a.m. By sending it at six a.m. it’s in the top of their inbox when they show up to work so that helps your email be a little bit more effective. If you’re sending to a general consumer audience, you’re going to probably have better effects at ten a.m. If it’s a younger demographic, or a demographic that’s more engaged in the evening times, 8 p.m. is the best time to send it. So sending at those times may show that you have better analysis and better data, better open rates and better engagement.
Tip number six, my last tip for effective email marketing, is just to always analyze the data and make optimizations and changes based on that. Every time you send a campaign, look at the data, what percentage opened it, how did they interact with it, was there high rates of unsubscribers, which time did you send it, which day did you send it.
Test different things, try different things. After the course of sending many emails, you will really dial in, really the best day for you, the best time for you, and some of the best subject lines and email content that drive the best results. So always look at the data. You can’t make changes unless you know what changes to make. And the data tells you that. Thanks for reading. Hopefully this post will be help you with your email marketing techniques and strategies. Maybe you can implement a few of these things or test a few of these things to get better email marketing results.
Leave a comment if you have additional tips about email marketing you’d like to share with the community.